We are a London-based baby and toddler lifestyle label. As a small family business we count on the support of our relatives overseas who have got decades of experience in the textiles and garments industries.

The mum 

Georgina Escobedo - Founder & Creative Director

Georgina is a qualified Interior Designer (Design Centre Enmore - Sydney, Australia). Her experience working in the industry saw her designing bespoke joinery, furniture and lighting for discerning clients. After the birth of her son, her passion for designing products & textile patterns developed further, and she created a concept driven range of homewares for babies and kids that represents multiculturalism, and our cultural backgrounds in a contemporary and meaningful way.

The dad

Danny Diaz - Founder & Business Advisor

Danny is literally the rock of our family, he has always supported mum’s crazy ideas and he is the one who started crystallising our brand. There is no place in his dictionary for the word ‘hesitation’ or ‘obstacle’. He is always there to encourage positive thinking and put things into perspective. His experience in both business and technology allow us to stay up to date with the most practical ways to handle the operational side of things.